On the 12th episode of Season 2, “The resilient Entrepreneurs” we speak to Mahesh Venkateswaran, the founder of MadRasana, a platform to present Carnatic music and other Indian classical art in an an intimate setting, to bring the artistes, the art form and the listeners closer to each other, to have a better connect. MadRasana is built with the principle of being the catalyst between musicians and rasikas.
After a very successful stint at a major IT firm, Mahesh embarked on this new venture in an uncharted territory bolstering his experiences from IT & digital spaces . He founded MadRasana in 2016 which started off with Garden Concerts and then moved on to MadRasana Unplugged, which uploads Carnatic music videos on its YouTube channel.
On this episode we discuss genesis, revenue streams, digital &business strategy, and future projects of MadRasana.